Beer is for drinking, not overthinking.

You’ve got enough going on in your life - you don’t want to spend your free time researching or reviewing the beers you drink. You just want to crack open a cold beer and enjoy. Maybe it’s after work. Maybe it’s after a workout. Maybe it’s when you’re getting together with friends on the weekend. But you just want beer to be the easy part.

The shortest path between point A and point B is valuable, because your time is also valuable, and you're not interested in taking the long way around. Beer should be relaxing, not complicated.