You appreciate the finer things in life. You pride yourself as having your finger on the pulse of whatever you’re interested in, and you’re not afraid to indulge in life’s luxuries. Maybe you’ve got the hottest tech. Maybe you’re a snazzy dresser. Maybe your car is tricked out and catches people’s eyes. After all, you’ve only got one life - why not enjoy it?

The same applies when it comes to beer. You know which breweries are killing it at the moment. You know which beer trends are on the up-and-up. You appreciate fresh design to go with your fresh beer.